Elizabeth Pinfold Reed, Good CX Limited

Business overview

Putting your customer at the heart of your business means learning to see your offering through their eyes. Customer Experience (or CX) considers every interaction and touchpoint your business may have with its audiences. Getting the big picture of how you make your customers feel starts with understanding those you want to reach intimately. That's why at Good CX, we focus on unearthing the deep consumer insights that drive behaviour in order to establish your unique value proposition. Only once this piece of strategic planning is complete will your content and channels come to life in a way that creates true value.
Get started by workshopping your current story with us. Let us play it back to you through some different lenses and start to research some of the emotional drivers your consumer might respond to better. Next, we'll craft a story that will be told in many ways over and over again. A story that resonates at a very human level and creates a clear pathway to content planning.

Products and services I offer

Customer Experience Strategy
Design Thinking
Customer Lifecycle & Roadmap development
CX Mapping
Consumer Insight work and value proposition creation
Brand development Workshops
Founder mentoring
Persona development
Export brand adaption
Content ideation and mapping to SEO for organic leads
Data management - infrastructure, migration & Integrity
Tech Planning
User Stories & Persona Development
Content Planning
Use Centred design & Design Research
Retention, Acquisition & loyalty strategy
Project Management - end to end
Social CRM & listening
Storytelling
Customer Engagement measurement
Data Discovery & Blueprinting

Why I'm in the Venus Network

Connecting with a variety of businesses helps keep my industry perspective broad. Every brand has a story and hearing how members refine their stories overtime through networking brings more and more insight. As we work mostly on a project basis, it's great to have a regular catch-up with women in the community to hear new trends and what's on the horizon.

My gallery

Testimonials

"We’ve always been passionate about our solution, Liz was able to bring us together and pull the emotive insights out from within us, rather than telling us about our brand, she facilitated having everyone involved because she didn’t arrive here trying to tell us about our own business. It’s your ideas she’s bringing to life, which brought a level of authenticity to us that was crucial." Carmen Vichlich, Valocity Global

"Liz and Stuart have worked tirelessly replacing my tired Website with many new features including smart new branding and a portfolio showcase of my spatial design work. A super intro to 2024." Jennie Dunlop, Dunlop Design

"Good CX made it easy to completely transform our brand online. One of the best aspects of this process has been the way Liz has managed so many different strands. She’s worked with our team, our clients, with local graphic designers, her own team of offshore web designers, SEO experts and photographers. It would have been impossible for my team to do what she’s done – her work has allowed us to focus on what we do best." Geoff Hamilton, SME Financial

“The beauty of working with Liz was that she was able to pick up the work that had been done and bring it into a late-2021 global view. She found the evidence we needed to provide currency and recency, repositioning the brand in a Covid-affected world.” Lucy Hall, Highbrook Medical

"Our business needs were unique and GoodCX were able to provide a customised service addressing those specific needs. Elizabeth is well informed, thoughful and thorough with her work." Kelly Norris, Trakk Assets

My point of difference

Turning insights into action

While we sit in the category of brand management, businesses don't come to Good CX for pretty pictures. They come to us to work out what the picture should actually be OF. We redefine your target market and segment of consumers who see your offering as a solution. And once we understand that, then we can retell you brand story in a way that is relevant and enticing to that very specific niche.

It's hard to read the label on the jar from the inside.

A little bit of perspective goes a long way. Businesses come to us when they have a problem to solve. They have symptoms that things are not working optimally, but they don't know the root cause. Like a trip to the Brand Doctor, we'll work out what sort of specialist treatment is needed to get your brand into optimal health.