Meeting Topic
Introduction
How is your year going so far? Is it time for a mid-year review? The next meeting topic article was contributed by Fiona Clark of BreakThrough Business Solutions. In it she discusses practical steps we can all take to make sure every month counts as we roll on through winter. Consider Fiona’s suggestions and discuss with your group which one could use a bit more focus going forward in YOUR business.
Time To Roll Up Your Sleeves By Fiona Clark
This year, it will continue to be very important to ‘front foot’ business, take control, and proactively make every month count.
There are opportunities in every economy, but this may take creative thinking – looking at your business through a different lens – to find new markets, a new client base, new referral partners, or new strategies.
Don’t wait for the remainder of this year to happen TO you – make it happen FOR you!
Here are some key steps to help you achieve this:
Focus on your pipeline
What future sales are in your pipeline? What activity is being done to generate leads, set up opportunities, build relationships, drive interest, and keep cashflow, workload and momentum consistently going month after month? Right now, it is more important than ever to have a strong focus on sales and marketing and keep revenue and profit coming in.
When you place your focus on filling your pipeline, you can avoid that ‘feast or famine’ cycle.
Make marketing count
A lot of companies will pull back on marketing when they’re being careful with spending. Do the opposite. Spend more. Why? Because – why would you shut off a primary source of leads and revenue when you need it the most? When others stop marketing, you benefit; it creates a less crowded marketplace and can help you achieve better visibility online, and a greater return for your marketing spend.
When you place your focus on good, consistent marketing, you stand out even more.
Supercharge your sales
This is the time to make sure your sales team (or you, if you’re responsible for sales) are taking part in training and learning new skills. When client spending is tight, it’s crucial to have a clear sales strategy, have a solid sales process, and know how to close and ask for the business.
You can market till the cows come home, but when you place your focus on sales, your bank account will thank you!
Share your wins
Keep yourself and your team strong, proactive and positive. Sharing your ‘Wins’ is a great way to start team meetings and encourage everyone to share what’s gone well, find the ‘good’ in the week, and focus on the successes. (If you’re on your own, take a moment to share your wins with someone who supports you.) Also, remember to share wins from a big picture or business perspective – to give the team confidence in the direction of the business and the future of the company.
When you place your focus on sharing wins and maintaining a positive attitude, you go a long way toward retaining high performers and not giving them a reason to look for their next role.
To find out more about Fiona’s programmes, check out her website: https://www.bbsolutions.co.nz/
Next Meeting Topic
Introduction
‘In the age of social media, why do I still need a website?’ If you’re asking that question, read the article below and get back in touch with the vital importance of actually owning your own bit of ‘real estate’ on the web. Is it time for a website refresh?
Why Your Website is Your Number-One Marketing Tool By Kellie Annesley-Smith
In today’s hyperconnected world, a business’s online presence is no longer just an option; it’s a necessity. Among the myriad of digital marketing tools available, the website stands tall as the cornerstone of a successful marketing strategy. It serves as the virtual front door to your business, wielding immense power in attracting, engaging, and retaining customers. Here are eight reasons why a website is super important and is your number one marketing tool for your business.
Global Visibility and Accessibility
A website functions as a 24/7 storefront, accessible to anyone, anywhere, at any time. It erases geographical boundaries, enabling businesses to reach a global audience. In an era where consumers turn to the internet for solutions, read reviews, and shop, a well-designed website acts as a 24/7 sales representative, showcasing products, services, and brand identity without limitations.
First Impressions Matter
In this digital world, first impressions are formed within 2.4 seconds. A website is the initial touchpoint between a business and its potential customers. A professionally designed, user-friendly interface with compelling content and seamless navigation creates a lasting positive impression. Consider it like a virtual handshake that can convert a casual visitor into a loyal customer.
Credibility and Trust Building
A robust online presence fosters credibility. A well-maintained website communicates trustworthiness and reliability, essential factors in today’s competitive market. Testimonials, case studies, and a transparent display of products or services elevate trust, encouraging visitors to engage further and make informed decisions.
Data-Driven Insights
Websites provide a goldmine of data analytics. Tracking user behaviour, demographics, and preferences helps businesses understand their audience better. Utilising these insights allows for targeted marketing strategies, personalised content, and product/service improvements tailored to meet customer needs effectively.
Cost-Effectiveness and Scalability
Compared to traditional marketing channels, websites offer cost-effective solutions. They provide a platform for various marketing tactics such as content marketing, SEO, social media integration, and email campaigns, all within a manageable budget. Moreover, website platforms such as Squarespace, are scalable, allowing businesses to adapt, expand, and update their offerings effortlessly.
Enhanced Customer Engagement
Interactive features like chatbots, contact forms, blogs, and newsletters facilitate direct communication with customers. These elements create a dialogue, fostering relationships beyond mere transactions. Engaging content keeps visitors coming back, establishing a community around your brand.
Adaptability in an Ever-Changing Landscape
The digital landscape evolves rapidly. A website offers the flexibility to adapt to these changes swiftly. Whether optimising for mobile devices, implementing new technologies, or staying updated with search engine algorithms, a website serves as the adaptable hub of a business’s online presence.
Competitive Edge and Differentiation
In a crowded marketplace, a well-crafted website sets a business apart. Unique branding, compelling storytelling, and a distinctive user experience contribute to carving a niche and standing out amidst competitors.
In essence, a website is more than a digital placeholder; it’s a dynamic marketing tool. Its ability to attract, engage, convert, and retain customers makes it indispensable in today’s business landscape. By harnessing the potential of a well-designed website, businesses can elevate their brand, expand their reach, and thrive in the digital realm. As the primary hub of online activities, the website remains unparalleled as the number one marketing tool for any business.
If you’d like to reach out to Kellie, simply go to her website: designaglow.studio
Print This Post
