If you’ve ever played netball, these 3 terms will be very familiar, as they form the basis of what you have to DO in netball in order to hopefully score.
Turns out, netball and business leadership have a lot in common! My two business partners and I discovered this a couple of months ago as we were prepping for a podcast episode, so we thought we’d share the concept with you here.
This year has been less-than-stellar for many businesses and downright scary for others. If you find yourself with a bit of extra time on your hands because the ‘phone isn’t ringing’, consider applying the concept of ‘Catch, Turn, Throw’ in your business in order to finish the year in a stronger position.
As a leader in your business (whether you’re a team of 1 or 20), regardless of how you FEEL at any given moment about the business climate, you still need to be ready to CATCH opportunities that come your way. They’re still out there. People are still buying products and services, so keep your head up, your eyes open, your head turning and be ready to jump on an opportunity – even if it’s a bit out of the square. Don’t sit back and wait for things to happen. Don’t go into hiding. Stay visible and active in your market, keep encouraging your team and be ready to catch the ball.
What happens once you catch it? You need to TURN and consider where you’ll throw it to get it further down the court. As a leader, this means evaluating everything in your business and being willing to adjust where needed. While you’ve got a bit of additional time on your hands, why not use it to:
- Evaluate:
- your target market – do they still need what you’re offering?
- your messaging – do you need to adjust how you’re pitching?
- your product or service – is it still fit for purpose and priced right?
- Review your processes and systems – where can you create more efficiency and spend less time on all the extra ‘stuff’ so that you can do more of the things that actually bring in money?
- De-clutter:
- Your office – clear out the old and make space
- your website – do you have too many pages that aren’t being viewed?
- your menu of services or your product range – what isn’t selling?
- your team – ouch. This one is a bit hard, but there may be people on your team who are just dragging your business or your team culture down. Do they need to have their ‘futures freed up’ to do what really spins their wheels?
Finally, once we’ve identified our next best step to move the ball down the court, we need to THROW it. For us as leaders, this means taking intentional action. Not flailing around as many people tend to do when the going gets tough, but clearly and calmly identifying what your next move is and then DOING it.
You might decide to ring up that client who has an overdue invoice and offer a payment plan to get the money in sooner rather than later. You might create a special package deal or offer a ‘sweetener’ to your ideal clients to encourage them to buy now or buy more. You may ring up a great past client and ask for a referral or two. Or you may decide to make a list of the top 10 people or companies you want to work with and then reach out to them directly to book a chat with the decision-maker.
Whatever the action is for YOU, take it! Don’t think about throwing the ball. THROW IT!
CATCH – be ready for opportunities.
TURN – be willing to adjust anything in your business to get it working better
THROW – take intentional action
And hopefully, you end up with points on the board!
Find out more about how the 90 Day Divas can help you get out of overwhelm and get your business moving here: https://www.90daydivas.com
