Meeting Topic
Introduction to Meeting Topic:
Cyclical business works in a similar way to nature’s seasons. Nature has a burst of energy in Spring/Summer (expansion), and then goes into hibernation in Autumn/Winter (contraction). It’s not possible for nature to be productive all the time, and it’s the same for us, but our cycle is our menstrual cycle and our seasons are known as Inner Seasons.
Facilitate Growth by Embracing Cyclical Business By: Karen Maggs
Cyclical business works in a similar way to nature’s seasons. Nature has a burst of energy in Spring/Summer (expansion), and then goes into hibernation in Autumn/Winter (contraction). It’s not possible for nature to be productive all the time, and it’s the same for us, but our cycle is our menstrual cycle and our seasons are known as Inner Seasons.
How does it work?
Understanding what Inner Season you are in can help you plan your business so that you are at your peak at the right time. Here’s some suggestions on what you could do to make the most of each of your Inner Seasons in your business.
Inner Winter (days 27 – 5 of your cycle)
- You probably have a need for quiet and space, and may be lacking confidence
- A good time for deep thinking
- Have the minimum number of meetings in this time
- You may feel unclear in your thinking so avoid making big decisions in any form
- Creativity is at its lowest – reschedule it for your Spring/Summer phase
- Focus on tasks that are routine and mundane, and don’t require a lot of energy
Inner Spring (days 6 – 11 of your cycle)
- Start scheduling all those creative elements of your work, but pace yourself so you don’t burn out. You are still building your energy
- Start developing those ideas that you had in your Inner Winter phase
- Keep a journal of ideas so that you don’t lose them
- You’ll begin to get more energy for meetings and social events – schedule them in, but keep it balanced
Inner Summer (days 12 – 19 of your cycle)
- You are in full swing Energy is at its highest, creativity is at its peak and you’ll be feeling at your most confident
- This is a great time for holding interviews and meetings
- Let your creativity flow – whether it’s problem solving, writing marketing material, updating your website, or creating a plan for Instagram, this is the time to do it
- Communication is at its peak so anything that requires careful communication is best done in this time
Inner Autumn (days 20 – 26 of your cycle)
- Energy begins to wane and so does your sociability
- Patience shortens and assertiveness rises – take care in how you treat others
- Plans may come to fruition in this phase – you may find yourself nutting out the final details before signing deals, or even exiting yourself from things that no longer serve you
- Discernment rises at this time – you are more likely to say ‘no’ to things, events, meetings and people
Every woman’s cycle is different but this gives you a rough idea of what you can expect in each phase. If you no longer have a cycle, you can track your moods, emotions, energy etc. using the moon. Start with the New Moon (like it’s the beginning of your cycle) and track from there.
Kāren Maggs is a Midlife Empowerment Coach, Menopause Educator and Menopause Doula-in-Training. You can find out more about her and her work at www.karenmaggs.com
Next Meeting Topic
Introduction to Meeting Topic:
In today’s fast-paced digital era, the key to juggling multiple responsibilities as a business owner is to work smarter, not harder. That’s where marketing automation can lighten your workload and save you valuable time.
However, implementing multiple technologies all at once can be both expensive and overwhelming. Instead, I recommend taking a measured approach by first reviewing your current marketing processes. Identify tasks that cause frustration or are roadblocks and prioritise those that you want to eliminate, automate, or delegate.
Unlocking the Power of Automation: Streamline Your Marketing Efforts By Emmaleen Murray
In today’s fast-paced digital era, the key to juggling multiple responsibilities as a business owner is to work smarter, not harder. That’s where marketing automation can lighten your workload and save you valuable time.
However, implementing multiple technologies all at once can be both expensive and overwhelming. Instead, I recommend taking a measured approach by first reviewing your current marketing processes. Identify tasks that cause frustration or are roadblocks and prioritise those that you want to eliminate, automate, or delegate.
Here are seven examples of where automation can get you marketing smarter.
Appointment Scheduling:
How often do you play email ping-pong trying to book in meetings? Make life easier for everyone by implementing a scheduling tool.
If you use discovery calls as part of your marketing process, then make sure to include a “Book A Call” link on your website and in your email signature. That way whenever a potential client is ready to work with you, they can lock in a preferred time slot immediately.
Automated reminders and follow-ups help keep everyone on track. It’s like having a personal assistant that never sleeps!
Content Creation with AI:
AI is all the buzz these days. With AI-powered tools, you can effortlessly create captivating blog posts, social media captions, and even video scripts. These tools are fantastic time-savers.
However, remember this: your customers want to deal with a human. It’s your unique perspective, stories and creativity, combined with the power of automation, that will truly make you stand out from the crowd.
Social Media:
Thanks to social media management tools, you can effortlessly handle multiple platforms from a single dashboard, plan your posts in advance, and strategically distribute your content across various channels, allowing you to conveniently engage with your followers from one place. These tools also gather all your social media data, providing valuable insights into the content your audience values.
Email Marketing:
Say goodbye to tedious manual emails and hello to automated awesomeness! You’re spoilt for choice with email marketing software options. Most tools allow you to set up personalised email sequences, segment your subscribers based on their interests, and trigger automated emails based on their actions. Nail those drip campaigns, welcome series, and abandoned cart reminders. It’s like having a marketing genie in your inbox!
Lead Nurturing:
Customer Relationship Management (CRM) software is a powerful tool for lead management, but when combined with automation, it becomes the secret ingredient to transforming leads into loyal customers.
By scoring leads based on their interactions, you can identify the most promising prospects. With this information, you can then deliver personalised content and irresistible offers that will truly impress them. With automation in place, you’ll nurture customer relationships like a seasoned pro.
Metrics and Reporting:
Numbers don’t have to be boring! Dive into analytics and reporting tools that provide you with mind-blowing insights. Track conversion rates, engagement metrics, and ROI (return on investment) like a boss. Armed with this knowledge, you’ll make data-driven decisions and supercharge your marketing strategies.
Client Onboarding:
Impress your clients from day one with a smooth onboarding experience. Send welcome emails packed with all the juicy details, automate account creation and access, and guide your new clients with step-by-step instructions. It’s like rolling out the red carpet for your VIPs!
Just imagine how much time you could reclaim by automating even a single aspect of your marketing. Consider the incredible possibilities that could open up: devoting more time to your clients, focusing on projects that will grow your business or taking a well-deserved break. You’ll have the freedom and flexibility to choose, while your marketing ticks along in the background.
Learn how Emmaleen helps her clients here:
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